Out of the Shoebox Concepts to Wow Skaters

All creative professionals have to do a lot of fairly pedestrian work to pay the bills, so when this project came along, we were delighted for the chance to push the creative envelope.  Because Etnies is a youth-oriented brand, it welcomes the use of interesting angles, energetic color schemes and gritty materials.  Interpreting their identity into structural forms and choosing finishes which could be easily sourced and manufactured is no small feat, but we relished the challenge.  Some of our sketches and the resulting renderings are showcased below.