So Many Doors, So Little Space!

Everyone knows that store real estate is extremely precious. Vendors have to jump through a lot of hoops to not only secure it, but also to use what they can get as efficiently as possible, and they only have seconds to get a customer’s attention. Doors tend to be very large and heavy objects, so as a product they pose an enormous challenge for display designers. How do you show off as many doors as possible in as small a space as possible? How do you make it flexible/expandable to fit properly in different stores? How do you make it strong and stable? And where do you put the graphic treatments to educate the consumer? These are just some of the problems we had to address in this project. We came up with a number of solutions, two of which are featured below. What do you think?