Lighting up Brand Awareness
I'm not familiar with what goes on in clubs these days, but this project educated me about the fact that it is now apparently commonplace for the waitstaff to parade bottles of booze around the clubs like servants carrying their exalted king through the streets of an ancient city, except with the accompaniment of deafening music and LED lighting. Hey, who am I to judge? In any event, I was thrilled to have the opportunity to design the modern late-stage capitalist version of the ancient royal sedan chair and incorporate a blinding amount of lighting so that modern club goers could have their retinas damaged in equal measure to their ears and livers. Ah, youth is wasted on the young. What do you think?