A Toast to Modularity

How do you design a wine display that can expand or contract to accommodate almost any store environment?  That was the question we answered with this design for Toasted Head wine back in 2009.  This very simple and inexpensive shelf module comprised of wood panels and sheet metal will easily stack vertically and nest horizontally to grow from a small counter display up to a huge mass display.  The flexibility of this design was a big hit, not just because of it's flexibility, but because it also effectively evoked the identity of the brand, the name of which refers to a process whereby fermenting barrels are charred with fire to impart toasty flavors to the wine during the fermentation process.  What do you think?