Bringing a Cocktail to Life: A Playful Brand Activation with Social in Mind

In 2022, we had the pleasure of designing a vibrant brand activation for a well-loved cocktail brand known for its playful, colorful identity. The goal? Create an eye-catching photo moment that would pop on social media and invite people to engage with the brand in a fun, memorable way.

At the heart of the concept was a lush greenery wall, paired with whimsical props inspired by the brand’s assets—everything from oversized cocktail garnishes to quirky phrases that could be held up for the perfect selfie. The brand’s bold personality made this a joy to explore creatively, inspiring out-of-the-box ideas that felt fresh and on-brand.

To meet the client’s needs, we developed three versions of the activation—good, better, and best—each tailored to different budget levels while keeping the spirit of the concept intact. Whether minimal or fully decked out, each setup delivered a photogenic, share-worthy experience that let the cocktail take center stage.

Colorful, playful, and made for Instagram—just like the drink itself.