Making a Stand for Gnarly Head

Back in 2008 we had a chance to generate some ideas for a small footprint floor display for Gnarly Head wines.  The colorful, rustic logo evoked a rustic but premium feel, so we did our best to interpret it into a three dimensional form that would meet their budget, bear the significant weight of 3 cases of wine, knock down flat for easy shipping and assemble with minimal tools.  We took special care to give the logo some dimension using die cuts, screened transparent panels and distortion-printed vac-forms.  The resulting designs are below.