3 Idea Sketches of Bread Displays

How do you quickly visualize a range of approaches to display baked goods in the deli section of a grocery store? Quick black and white sketches! But how do you insure they are accurate to scale? I build a very basic structure in 3D, render it in black and white, sketch on top of it with a Wacom tablet using Sketchbook Pro, and add logos and notes in Photoshop. Using 3 separate programs to produce one image may seem a bit awkward, but it really is the quickest method I’ve found to get an accurate, presentable result. With practice, a sketch like this can be created in less than an hour, and sometimes it’s all the client needs to make a sale.