Putting Some Thrill In Your Grill

Some time ago I had the chance to come up with some ideas for a display that would showcase a major grilling charcoal brand along with their associated condiment product line. They wanted the display to thematically stand out in-store and feature an interactive touchscreen unit for consumer information and recipes. After a round of quick sketches, they selected a design for rendering. What do you think?

Sketch round

Final rendering