When a Logo Inspires Structure

A brand can sometimes provide an almost literal inspiration for the physical structure of a display. That was the case for this wine display we created several years ago. Figuring out how to support the weight of the product in a fun and sculptural way can be a challenge, but it’s very rewarding when it finally comes together. Wine bottles are heavy, so it takes some creativity to present them to the consumer in a way that isn’t visually bulky.