Penultimate Display Design

Designing a display that organizes hundreds of pens and encourages the consumer to try and buy is no simple feat. For this challenge, we did a few rounds of sketches first to get a feel for how we might break up the available space in an interesting way before finally deciding on a direction. The 3D modeling phase allowed us to dig deeper into determining the optimal layout so that capacity targets could be achieved without compromising the desired look. Structure consisted of laminated MDF panels, vacuum-formed pockets, die-cut styrene graphic panels, and a large central vacuum-formed consumer information panel.

Disclaimer: I know “penultimate” means, “next to last”, but this is a pen display and I needed a catchy title.