Putting Product on a Pedestal

Back in 2007, we were happy to provide display concepts for a popular spirits brand. Since the unit would be placed behind the bar (often referred to in the industry as a “back bar display”), we were free to incorporate lighting to make it more eye-catching. It was a colorful brand, so we decided to uplight the bottles on pedestals with LED lighting projected through the brand’s native Central American iconography. A rust powder coating, rivet heads, and metal scrollwork provided visual consistency with the theme. Rendering realism has come a long way since then, as you can see. The first image shown was re-rendered with current methods, while the other two are unaltered.