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My name is Jerry Foster. I’m an industrial designer who specializes in merchandising design and product development. Have a look around. If you need creative help on a project, I’d be delighted to hear from you.

12 Ideation Sketches for a Cutting-Edge Battery Display

12 Ideation Sketches for a Cutting-Edge Battery Display

Jerry Foster

Sometimes a client’s parameters are quite broad and they just want a bunch of ideas as quickly as possible to inspire innovation. The project below is a good example. We were asked to explore the integration of eye-catching new technology and lighting into battery displays on the store endcap, floor, and shelf. After a bit of research, we did a variety of quick color sketches showing how they might look with holographic displays, projectors, LED lighting, transparent LCD display boxes, touchscreens, plasma tubes, and even magnetic levitation. Fun stuff!

3 Ways to Show off Sweet Shoes

3 Ways to Show off Sweet Shoes
2 Creative Directions for a Whimsical Wine Display

2 Creative Directions for a Whimsical Wine Display